Master Class #60: The Art of the Unexpected
Being brilliant in the PR world transcends mere promotion.
It taps into emotions, sparks conversations, and surprises the audience.
One tactic we love at Jaffe involves creating experiences, like a pop-up art exhibit promoting a new paint line. Another leverages social media trends, like a company partnering with an influencer for a viral challenge.
The key here, folks: Anticipate consumer desire and present the product or service in a way that feels unexpected yet undeniably relevant. Consider Dove's "Real Beauty" campaign, which challenged traditional beauty standards and resonated deeply with women.
Ultimately, brilliant PR doesn't just sell your product or cause; it fosters a connection, leaving a lasting impression and turning the public into your advocates.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
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