Master Class #59: Are You Being SMART?
Considering the development of a smart PR campaign, but don't know where to begin?
(You are not alone.)
At Jaffe, we say it all starts with setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) that align with what you are trying to achieve through PR.
Drilling down on your target audience is key. We will work with you to craft compelling messages that resonate with the good folks you are working to influence as we carefully identify the channels they frequent. That can be, for example, social media, influencer marketing, or traditional press releases.
Engagement is crucial. It's not about just broadcasting your message beyond the hills and valleys. It is about encouraging conversation and feedback. Work with us to use data and analytics to measure success and adapt your approach as needed.
To sum it up, the best PR campaign is SMART!
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
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