Master Class #110: Connect With Your Audience, Not Just Insiders
As professionals, it's easy to get lost in corporate speak day-to-day. But when it comes to crafting effective PR campaigns, jargon can be a detractor.
Audiences want clarity, authenticity and a clear understanding of your message. Overloading your press releases with industry-specific buzzwords only insiders will understand only detracts from your message and alienates those you are trying to reach.
Instead, try to focus on:
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Speaking directly and simply.
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Humanizing your brand and its impact.
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Tailoring your language to what genuinely matters to your target public.
The most powerful PR campaigns aren't about sounding smart; they're about being understood. At Jaffe Communications, we know how to make even the most industry specific messages understandable and digestible for all audiences. So if you want to cut through the clutter with clear language, give us a call today!
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
