Master Class #104: SEO Made Simple
Maintaining an online presence is crucial in modern PR, and one effective way to do this is to make sure your website is optimized for search engines and large language models. Here are some easy ways to boost your SEO with zero coding knowledge required.
First, maintain a consistent stream of content on your website. If your website is largely dormant, search engines are more likely to ignore it, but if you are adding to it consistently, you'll have more chances of popping up during a search.
Next, make sure the content you post on your website is straightforward, helpful and easy to read. Search engines often skip over hyper-technical pieces, so focus on educational content with information people are likely to search for.
Finally, utilize social media as well as outside websites to link to your own site. The more "doorways" you have to your website, the more people will visit.
At Jaffe Communications, we've built, managed and maintained countless websites. Reach out if you're looking to build a more robust online presence.
