Master Class #137: Know Your "So What" Before You Pitch

Every story needs a clear answer to the question your audience is already asking: Why does this matter to me?

Before reaching out to media, make sure you can explain your news in one sentence — not what it is, but why it's relevant right now.

Journalists are busy and inboxes are full; the pitches that land are the ones that make the "so what" impossible to miss.

Jaffe is the expert at crafting the type of pitches that reporters find convincing, next-step and irresistible.

THE NEW 60

A Jaffe Exclusive

by Andy Landorf & John Colquhoun