Master Class #130: Turning the Post-Thanksgiving Lull Into a PR Advantage
The week after Thanksgiving is one of the most overlooked moments for media outreach. Newsrooms are returning from a long weekend, holiday features haven’t fully taken over, and reporters are actively looking for stories that aren’t tied to turkey, travel, or retail spending. In other words: there’s opportunity hiding in the quiet.
This brief window gives organizations a chance to break through harder and faster than they could during peak holiday noise. Whether it’s launching a new initiative, releasing data, or offering expert commentary, the post-Thanksgiving stretch is a perfect time to secure attention before December’s seasonal coverage floods the market.
Three Ways to Make the Most of This Moment
• Lead with relevance, not decoration. Reporters are saturated with holiday-themed pitches. Offer something grounded, such as newsworthy insights, fresh data, or a compelling human angle unrelated to the season. Your pitch will instantly stand out.
• Provide the “voice of normalcy.” After days of travel and consumer-focused stories, journalists welcome sources who can help transition readers back to real-world issues. Position your organization as that steadying voice.
• Pitch early and follow up quickly. Newsrooms are lighter staffed, so succinct, high-value pitches with quick follow-up can convert at a higher rate than usual. Make it easy for editors to say yes.
The period between Thanksgiving and the holiday rush is short, but for communicators who plan ahead, it’s pure opportunity.
If you want to sharpen your media strategy for this window—or any other—Jaffe Communications can help you cut through the noise and make sure your story lands where it matters.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
