Master Class #124: Choosing the Right Voice for the Right Moment
Every successful communications campaign needs a strong spokesperson, someone who doesn’t just say the message, but embodies it. The right voice can make a story resonate, build credibility, and inspire trust. The wrong one can dilute even the best-crafted message.
Selecting a spokesperson is about authenticity, clarity and connection. The best representatives speak with both expertise and empathy.
How to identify the right spokesperson for your campaign:
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Look beyond leadership: Executives aren’t always the best fit. Sometimes a front-line employee, partner, or community member tells the story best.
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Match expertise to message: Choose someone who can speak confidently and naturally about the issue at hand.
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Prioritize relatability: Audiences respond to sincerity and human connection more than polish.
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Test under pressure: Conduct mock interviews or Q&A sessions to see how candidates handle tough or unexpected questions.
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Train and support: Even seasoned communicators benefit from coaching to stay aligned with key messages.
When you find the right voice, your campaign gains authenticity and momentum—and your message cuts through the noise.
At Jaffe Communications, we specialize in identifying, training, and preparing spokespeople who can communicate with clarity and confidence. If your next campaign needs the right face and voice behind it, we can help you find both.
THE NEW 60
A Jaffe Exclusive
by Andy Landorf & John Colquhoun
