Skip to main content

Joel
Groover

Senior Account Manager
Joel Groover has covered commercial real estate as a business journalist for the past 23 years and brings 21 years of experience to Jaffe as a PR strategist. A former full-time magazine editor, he specializes in brainstorming with clients to find stories that stand out in today’s ocean of AI-generated sameness.
“Embrace change - every new experience is an opportunity to learn”
Joel’s Philosophy

Phone

About Joel

Working with clients in fields such as law, finance, architecture, real estate and construction, Joel has written thousands of pitches, press releases, blog posts, case studies and thought-leadership columns. These collaborations have appeared in the likes of Fast Company, Forbes, The Wall Street Journal and The Chronicle of Higher Education, not to mention trade journals such as Chain Store Age, Progressive Grocer, Chain Drug Review and Nation’s Restaurant News.

Winner of an impact/investigative reporting award by the American Society of Business Press Editors, Joel earned a bachelor’s degree from the University of Georgia’s Grady College of Journalism and Mass Communication. He spent the early part of his career working for publications such as The Atlanta Journal-Constitution, The Marietta Daily Journal, Shopping Center World and Art & Antiques. In his spare time, he hikes, bikes, picks a five-string banjo and mangles la langue française.

Nice to meet you