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Jaffe Communications Principal Bruno Tedeschi authored the cover article in the Newark Regional Business Partnership's December newsletter.

Jaffe Communications Principal Bruno Tedeschi's op-ed was featured in NJBiz's Corner Office in the Aug. 15 edition. Read the article as it originally appeared in NJBiz.

I recently attended the grand opening of Huawei's newly expanded New Jersey office in Bridgewater. Huawei was founded in Shenzhen, China, in 1987 and has since grown into a high-tech global company with more than $28 billion in revenue.

When Huawei first arrived in New Jersey, in 2008, it had only four employees. Now, its new Northeast Regional office on Crossing Boulevard is expected to accommodate 150 employees in the next few years.

Read this article as it originally appeared on Patch

A Westfield based public relations firm has expanded it’s statewide footprint.

Jaffe Communications, based on North Avenue, announced that accqusition of Campbell Media in Montclair to form the Jaffe-Campbell Health Group. Campbell Media, headed by Carol Ann Campbell, has been focused on health care media.

In our day-to-day work, we are seeing a growing number of traditional media outlets in New Jersey and nationally recognize social media as a critical way to generate story ledes, increase site traffic and build relationships with readers and viewers.

Since Jaffe Communications threw open our doors in 2003, we’ve witnessed a growing shift in readership and advertising dollars from traditional media (print, radio, and broadcast TV) to online outlets. Last year, when the Newspaper Association of America released ad revenue for 2009, we were surprised (and saddened) at the 27.2 percent decline in advertising from 2008.

At Jaffe Communications, we’ve also chronicled how traditional media outlets are going social and using online video to engage new audiences and hopefully secure a brighter future for the news industry.

News organizations are eager to secure new revenue models to replace the loss in print and broadcast ad revenue. The New York Times, for example, is set to introduce a paid model for content on nytimes.com. Meanwhile, The Wall Street Journal and Financial Times already offer online subscriptions.

For traditional media to thrive in a social media world, we urge our colleagues in the press to not overwhelm their audiences. They need to make sure reporters are posting content by 9 a.m., when the rest of the world is at work and eager for a reliable local news source.

Media must keep posts brief and use shortened web links where possible. And we also politely suggest that media take the time to learn what content their consumers really care about and cater social media to reflect that interest.

Jaffe Communications has its own social media news source: The Wire. From there, we integrate Facebook, Twitter and other social media to engage our clients and the public at-large.