After working for years as a daily newspaper reporter and executive at a large public relations firm, Jonathan Jaffe recognized a critical void.
Journalists were eager to work with PR people who understand the inner workings of the news business and know what exactly news is. And most large, faceless public relations firms comprise people who know how to write catchy slogans, but can’t recognize the timely information that reporters need.
Bruno runs the day-to-day operations of Jaffe Communications, responsible for budgeting, planning, business development and managing and developing staff.
Prior to joining Jaffe in July 2009, Bruno worked for nearly two decades at daily newspapers, getting to know New Jersey intimately while working in seven counties and covering news events large and small throughout the state.
Like the old joke about New Jersey, Bruno's career in newspapers can pretty much be summed up with the question: "What exit?"
Carol Ann Campbell
Carol Ann Campbell manages Jaffe-Campbell Health Group. She is an award-winning medical journalist now using her insider's knowledge to strengthen the media profiles of her clients in the world of health care. She understands what health reporters need to write their stories and produce their radio and television programs.
She worked for The Star-Ledger for ten years, where she was named New Jersey Press Association Journalist of the Year in 2008. Accepting her award, she told a banquet room full of journalists that their profession was changing rapidly and they must adapt – but not lose the fundamentals of good communication. Tell the people something they don't already know. Make it clear. The mantra is as true on the front page of a newspaper as on Facebook, Twitter, an RSS feed or press release.
Tony Gallotto directs the political consulting practice at Jaffe Communications for municipal, county and statewide races throughout the New Jersey.
Tony has extensive experience in campaign planning, strategic messaging and dynamic design to help candidates shape a successful campaign.
He is highly-skilled at framing the issues, motivating voters and crafting campaign messages that are clear, concise and compelling.
Working with our veteran team, Tony is the creative force behind our eye-catching political mail that cuts through mailbox clutter to help candidates reach their target voters.
Lisa Strug began her career in Management Information Technology, working around the globe to re-engineer major operational systems for large, international clients. She has expertise in data management, system design, implementation, reporting, and training, as well as web-based systems, where she developed strong skills in user experience design.
Lisa then moved to a management role at an event planning company dedicated to non-profit organizations, where she was responsible for the financials, donor relationships, and program management. She took the company from their pen and paper record keeping to an MS Access-based system with wide reporting capability.
Matt is a professional writer at Jaffe Communications, working with a wide range of clients representing business, education, economic development, government and non-profits. Matt joined the Jaffe team in October 2012 as an Associate, and is pleased to be communicating some of the most important issues affecting an eclectic, vital New Jersey audience.
Before joining the firm, Matt was senior editor at Shelterforce magazine, a leading national housing and community development trade publication. There, he worked with and edited many of the nation's most influential voices at a time when housing markets emerged as the one of country's primary challenges, affecting the economy and the quality of neighborhoods.
Heather, a web designer and media specialist, edits the firm’s news websites daily. An expert in all forms of new media, she also identifies and capitalizes on social networking opportunities for clients.
Heather is also a reporter and editor for a number of the firm’s hyperlocal newspapers, including The Woodbridge News, The Monroe News, The Roselle Roundup and The Highland Park Quarterly.
Cyndi is a practicing artist and illustrator working as a Graphic Designer for Jaffe Communications. She works on various projects including marketing campaigns, political mailers, posters, logos, illustrations, websites, and print and online advertisements.
Andréa is an account executive at Jaffe Communications, where she handles the day-to-day needs of clients. Andrea pitches media, writes press releases and provides support for the overall communication strategy of each client. Prior to working for Jaffe Communications, Andréa worked as a research librarian at a community college while writing news stories for The Pocono Record in Pennsylvania.
Since 2003, Jama has been chief graphic designer at Jaffe Communications.
Jama designs logos, newspapers, print advertisements, mailers, menus, buttons, calendars, political campaign items and anything else our clients need to make their message jump off the page.
Jill serves as the advertising manager for Jaffe Communications, responsible for the management of accounts and overall sales for the company’s newspapers and news websites. Under Jill’s direction in recent years, the publications have enjoyed strong advertising sales, even in the challenging economy.
She has more than 20 years of experience in the area of sales, public relations, grant proposal research and writing, major gifts solicitation, event planning and fundraising, working for both public and private organizations.