Many interviewees dislike the idea of dealing with reporters and often trace the reason back to the issue of "control." Media is perceived as having all the chips.

That's where our full-day media training workshop and our own specialized manual provides true value to your organization. We teach the tools and techniques, developed over years of working in and with all areas of print and broadcast media.

We help our clients recognize the opportunity in ever media encounter, making them prepared to handle any and every interview. We teach our clients how to deliver key points even while they are faced with ever-changing interview styles and situations. Jaffe Communications help recognize the opportunity in even the most challenging interview situations.

When it comes to working with the media, Jaffe Communications succeeds. We use the latest databases available to ascertain what reporters are writing about now to our clients. We can work for you locally, regionally or nationally - depending on the exposure you need.

The media's primary mission is to inform the public about the latest developments on all "newsworthy" issues. The way in which media outlets cover your company will have a tremendous impact on your bottom line.

Our public relations and public affairs campaigns are most effective when coupled with a comprehensive media relations effort. Jaffe Communications reaches out to relevant editors and reporters and educates them about your programs and services. Our focus is to forge strong relationships on your behalf with daily and weekly newspapers, as well as broadcast programming. We use many strategies to garner positive - or at least balanced - media coverage, which carries enormous influence with the general public and investors.