The media’s primary mission is to inform the public about the latest developments on all “newsworthy” issues. Your project may create a great deal of media attention. The way in which media outlets cover your plan, and ultimately your company, will have a tremendous impact on the community’s perception and reaction to this outreach effort. At the same time, such coverage in the local press will help create additional supporters and further influence the community.

Our campaign is most effective when coupled with a comprehensive media relations effort. Jaffe Communications reaches out to relevant editors and reporters and educates them about your benefit to the region. Our focus is to forge strong relationships on your behalf with daily and weekly newspapers, as well as local broadcast programming. We use several strategies to garner positive – or at least balanced – media coverage, which carries enormous influence with the general public and local officials.