Jonathan is the managing principal of Jaffe Communications, Inc., a full-service public affairs/marketing/publishing firm that he launched in April 2003. The firm has developed a diverse client base, comprising corporations, non-profits, governmental entities, schools, coalitions and trade associations. Jaffe Communications is pleased to have long-term relationships with such national entities as Amazon, Verizon and Habitat for Humanity.
Jonathan began his career as a journalist for The Star-Ledger of Newark; he was on staff from 1990-2000. From there, Jonathan joined a national public affairs firm and was involved in a number of prominent public policy issues in Washington D.C. and New York/New Jersey. Eager to launch his own firm, Jonathan started Jaffe Communications from a spare bedroom in his house, tapping into a strong base of contacts and quickly expanding the client base.
Jonathan envisioned the firm would focus on traditional media relations. But, as the media landscape has so drastically changed over the past 15 years, Jaffe Communications has evolved into a full-service firm of diverse communications experts focused in many practice areas.
Jonathan directs a talented team that works entirely “in house,” developing complicated websites, building grassroots coalitions, coordinating expansive media and political campaigns, producing podcasts and print materials, constructing multi-platform advertising campaigns, managing trade associations, coordinating social media and SEO and, from time to time, still writing and pitching a press release.
The firm is also in the news business, accredited by the New Jersey Press Association as “working press.” Jaffe Communications operates two daily news websites covering two major cities in New Jersey, with independent, full-time journalists, as well as other publications that are designed, printed and mailed through Jaffe Communications. The firm also produces a daily eblast to its clients and other friends titled The Jaffe Briefing – a tongue-in-cheek look at the day’s news.
Jonathan continues to explore new areas of communication to ensure Jaffe Communications remains on the cusp of innovation to best serve clients. Although the firm is celebrating its 15th year, it remains steeped in the traditional keys of business success: Hard work, honesty and client satisfaction.
Jonathan is a frequent guest speaker on evolving communications. He has served on the teaching faculty of Rutgers University and Monmouth University and is a 2010 fellow of Leadership New Jersey. Jonathan is also a charter member of the Scarlet Political Action Committee, which raises and distributes money to promote Rutgers University.
Jonathan received his undergraduate degree from Rutgers University with a triple major in History, Political Science and Journalism and earned a graduate degree in international communications from New York University.
Posted in Who We Are