Master Class #44: Go Micro in 2024

Forget all those so-called mega-influencers out there. In today's saturated market, tap those micro-influencers, with 10,000 or so followers, as part of a smart and cost-effective communication strategy in '24. 

Here's why:

1. Deeper Engagement: Micro-influencers boast higher engagement rates than their celebrity counterparts. (Sorry, Kardashians) The smaller, niche audiences foster a more authentic connection, leading to genuine brand conversations and trust.

2. Targeted Reach: Micro-influencers specialize in specific niches, allowing you to reach your ideal customer base directly. They understand their audience's needs and preferences, ensuring your message resonates effectively.

3. Cost-Effective: Partnering with several micro-influencers is often more affordable than securing a single big-name endorsement. (Sorry, again, Kardashians) This allows you to diversify your reach and experiment with different content formats.

4. Long-Term Relationships: Building long-term relationships with micro-influencers is easier and mutually beneficial. You can co-create content, leverage authentic testimonials, and cultivate a dedicated brand community.

5. Authenticity and Trust: Consumers are weary of overly polished Pr campaigns. Micro-influencers offer a refreshingly authentic voice that resonates with audiences seeking genuine recommendations.

Jaffe can help you identify 3-5 relevant micro-influencers and engage them with personalized outreach as you set your big goals for 2024.

THE NEW 60

A Jaffe Exclusive

by Andy Landorf & John Colquhoun

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